Who are you?

New to photography?
Confused by digital cameras?
A complete amateur?
An experienced amateur?
A professional photographer whose understanding is limited in certain areas?

If you are any of the above we can help you. We tailor our modules to you.

Photographers at different levels have different needs and our approach is flexible in order to react to; and fulfil; your learning needs.

  What we do for you

We empower you to fulfil your potential.

By understanding our modular concepts you will know how to tackle future projects, without having to ask anyone how to do them.

How?  

You don’t learn by instruction but by doing.  We don’t tell you what to do but instead put you in proven controlled learning situations (with feedback) that will empower you to truly understand photography.

For example, in sport instructors tell you what to do.  However highly qualified coaches look at what you do and give you learning tasks to modify and improve your performance, so that you "own" the concept.  The same is true in photography.

`Instruction’ is no use, we don’t learn by being told what to do. (If a world champion athlete told you how to perform would you be able to perform as well as them?)

We learn by doing; which together with constructive feedback enables us to "own" the concept; thereby empowering us to use and modify what we have learnt in future tasks.

  Fact and fiction

Fact       The same basic concepts apply whatever your level of skill.
Fiction  “Normal photographers don’t need to learn the fundamentals that  professional
               photographers learn”

Fact        You learn by doing not just by watching.
Fiction   “You will learn a lot by watching someone demonstrate”

Fact        You need expert feedback to short circuit your learning, in a controlled learning
                process, without being told what to do.
Fiction   “You need someone to tell you what to do”.

Fact        The subject and what you are communicating about it guide you as  to how
                to light and compose it.
Fiction   “There are rules you have to stick to. You should always light or  compose
                something the way someone showed you.”

Fact        Photography does not have to be complicated by huge amounts of
                technical facts
Fiction   “It’s a technical world. Photography is all about understanding  complex
                technical issues.”

Fact        Photographic skills can be taught to anyone with an open mind
Fiction   “Only arty people are any good at photography.”

Fact        1:1  tuition is best.
Fiction   “Going to a seminar will improve your skills equally as well.”

Fact        Buying the best equipment won’t improve your photographic skills.
Fiction   “If I buy the best equipment I don’t need to learn any skills.”

 FAST TRACK LEARNING
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